During the creation of my local newspaper I have referred to many existing local newspapers, and national newspapers to gain information on how they produce a professional image.
Firstly I researched existing front covers. I made notes on the different features and how they have made a professional impact on the front cover. The papers I researched include the Evening Post and the North Somerset Times. These two papers are from my local area, I used these because the articles and adverts were relevant and more understandable.
In particular I really liked the layout of most Evening Post front covers; I thought they were very conventional and easy to view. The large main photos used and large main headlines are very distinctive and the main stories on all Evening Post front covers. I chose to use the same large photo and large headline for my main story as it is very conventional in all newspapers, not just the evening post. It makes the article stand out from anything else on the front cover, this will make a consumer want to pick up a copy and buy it to hear more on the story.
Also the conventional colours (scheme) of newspapers I found out were dark blues and reds. I toyed around with a few different colours and brighter blues and reds but they just didn’t give the same effect as the usual dark blues and reds. Existing newspapers have built their own identity by using these types of colour, trying to change a small factor like this made my newspaper appear unprofessional and tacky.
So, I made the decision to use the dark red in my newspaper logo. I decided to have the text in black instead of using a dark blue; this gave my newspaper its own identity. For my clipart picture I used a dark red, I also toyed with the colours on my logo by switching the text and picture colours but it still gave an unprofessional look. The font type I used was chosen out of many others (list shows the choices below, the first text style is the one I used), I came to this decision as it was a traditional looking text, and this gave my newspaper a traditional feel. I felt giving my newspaper a traditional feel was appropriate as Portishead is a small town with many traditional features.
This brings me on to the picture I used in the logo; the picture is of a windmill. The windmill in Portishead is one of many existing traditional aspects in the town and using this in my logo identifies Portishead well.
Firstly I researched existing front covers. I made notes on the different features and how they have made a professional impact on the front cover. The papers I researched include the Evening Post and the North Somerset Times. These two papers are from my local area, I used these because the articles and adverts were relevant and more understandable.
In particular I really liked the layout of most Evening Post front covers; I thought they were very conventional and easy to view. The large main photos used and large main headlines are very distinctive and the main stories on all Evening Post front covers. I chose to use the same large photo and large headline for my main story as it is very conventional in all newspapers, not just the evening post. It makes the article stand out from anything else on the front cover, this will make a consumer want to pick up a copy and buy it to hear more on the story.
Also the conventional colours (scheme) of newspapers I found out were dark blues and reds. I toyed around with a few different colours and brighter blues and reds but they just didn’t give the same effect as the usual dark blues and reds. Existing newspapers have built their own identity by using these types of colour, trying to change a small factor like this made my newspaper appear unprofessional and tacky.
So, I made the decision to use the dark red in my newspaper logo. I decided to have the text in black instead of using a dark blue; this gave my newspaper its own identity. For my clipart picture I used a dark red, I also toyed with the colours on my logo by switching the text and picture colours but it still gave an unprofessional look. The font type I used was chosen out of many others (list shows the choices below, the first text style is the one I used), I came to this decision as it was a traditional looking text, and this gave my newspaper a traditional feel. I felt giving my newspaper a traditional feel was appropriate as Portishead is a small town with many traditional features.
This brings me on to the picture I used in the logo; the picture is of a windmill. The windmill in Portishead is one of many existing traditional aspects in the town and using this in my logo identifies Portishead well.